Chances are you’ve already had some kind of experience with a voice assistant. Maybe you’ve tried (with varying degrees of success) to get Siri to write an email. Or maybe you’ve shouted at Alexa in your kitchen. Either way, the tyranny of typing out instructions for computers is coming to an end and our three very willing, very knowledgable guests were able to help us get a sense of just what on earth is really going and what it all means.
We met up with Pete Campbell from Kaizen, and we had a natter with Heather Andrew from Neuro Insight and Jeremy Pounder from Mindshare. It was a veritable smorgasbord of insight and ideas. We covered everything from making voice assistants work for marketing, bad sci-fi references and how the way we interact with the Internet is fundamentally changing.